Bags in theme?

Install this theme:
But on the page does not display anchor text links, names of fields in the feedback form, titles, and other information - which variables.
Why is that? What have I done wrong?

Many themes are shipped with their own config file. Those allow you to customize them. Most themes also provide an installation guide.

If a theme provides a config file, which this does, you can find it under themes/[theme name]/exampleSite/config.toml. Copy this config file into the root directory of your Hugo site. Replace the existing one if necessary.

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Thank you very match!
The site became displayed correctly.