There are a lot of things you can improve with your website.
The type of website you have is similar to my employer and this hasn’t been impacted by any of the recent changes in google but as you can see, there is a pattern in traffic.
Just visiting your homepage my question, from SEO perspective is, why <title> contain the word Home Page. Thats the worse from the start (basic SEO mistake).
Your website is not using any structured data
and performance is not great
You don’t have any brand promotion in title etc.
Starting with this in head.html
<title>{{ if .IsHome }}{{ .Site.Title }} - {{ .Site.Params.description }}{{ else }}{{ if gt (len .Title) 70 }}{{ .Title }}{{ else }}{{ with .Title }}{{ . }} - {{ end }}{{ .Site.Params.Title_short }}{{ end }}{{ end }}</title>
{{- $description := or (.Description) (.Site.Params.Description) -}}
{{ if $description -}} <meta name="description" content="{{ $description }}"> {{- end }}
where in config.toml
title = "Triad Machines"
[params]
title_short = "TRIAD"
description = "Manufacturer of machines for various industries."
I would seriously consider an About page as well. As looking at the homepage I struggle a bit with how to describe your business in just a few words (description).
There is a long list of things that you can improve.
Have a look at some of my posts that may be useful for you starting from the last (scroll to the bottom).
and my other Hugo websites listed here
One more annotation about your issue. You can improve SEO and other aspects but do not expect this to be “fixed” for start of January. If anybody will promise you that, they will be lying to you. SEO doesn’t work straight away, it need time. Currently with all changes happening in Google algorithm even of you will fix all I will still expect to see impact in 3-6 months time, maybe quicker if you will be doing some promotion to gain visitors.
