I personally like the current logo a lot. For me the different colours signal the versatility that Hugo has – it’s not a monotone platform that generates just one type of website.
I also like the font of the current logo. The thick, uppercase letters feel strong and durable for me. For some reason it makes me think of strong wood I can build on.
The new logo feels a bit weak to me. It’s monotone white looks single purposed, it’s lowercase letters feel less confident. I think Hugo may be proud of itself, so at least one capital letter seems appropriate. The logo itself feels like something you can throw given the suggestion of upward movement, like a Japanese Shuriken. I hope people don’t throw Hugo nor use it to wound others.
But that’s of course just my opinion, and I’m not a logo designer and branding expert.
But more importantly than discussing a logo:
I’d very much love a more comprehensive marketing plan for Hugo and get more exposure for this project.
But I don’t believe in the assumption that a nice landing page and logo are going to help. When I talk with people about Hugo and read what they say after their first exposure, it’s often in line of “I didn’t knew this handy tool existed”.
While branding and a good frontpage is of course part of the puzzle, it doesn’t help when people are simply not aware of Hugo and don’t visit the website. Because of that I see much more potential in off-site marketing.
: Although someone needs to do that on a consistent basis. And the current Hugo team is busy enough already and we can’t ask them to execute a marketing or branding plan.
Perhaps we should start this topic by asking who is willing to invest time and energy in helping marketing Hugo on a consistent basis? Then based on those inputs we/you/others can come up with a marketing plan to promote Hugo.
But first discussing and making a marketing plan and then finding out no one has the bandwidth to implement it might be an inefficient approach.
Please note that I’m not discouraging you (atjinsu). I think it’s pretty cool to have more Hugo marketing and I’m sure you have plenty of good ideas for it. I just hope you don’t become disheartened when you invest a lot of time and energy into building a plan, and then only to learn that there aren’t enough volunteers to implement it.