Hey Hugo community,
I’m Carlos, I recently built SetupScore (setupscore.com) entirely with Hugo, and wanted to share the experience.
SetupScore aggregates 15–30 expert reviews per product to find where reviewers actually agree on home office gear, for now: monitors, keyboards, headphones. Think Rotten Tomatoes, but for desk gear.
The site currently has 50+ review pages, guide pages, and structured data, all statically generated. Hugo made it surprisingly manageable. A few things that worked well:
- Structured content with front matter - each review has scoring data, pros/cons, specs, and source metadata, all driven by TOML/YAML
- Build speed - full site builds in under a second, even with 60+ detailed pages
- Taxonomy and list templates - category pages and filtering basically came for free
Still iterating on things like search and dynamic filtering, but Hugo’s been a rock-solid foundation for a content-heavy, data-driven site. - SEO out of the box - Hugo’s built-in templates for Open Graph, structured data, sitemaps, and canonical URLs gave us a solid SEO foundation with much less custom work
Happy to answer any questions about the architecture or share specifics on how I structured the content. And always open to feedback — if anyone spots something off on the site, I’d appreciate hearing it. 
Cheers,
Carlos