Cloning hugo docs leads to permission denied

Here is me cmd dump:

E:\HUGO\docs>git clone git@github.com:gohugoio/hugo.git
Cloning into ‘hugo’…
The authenticity of host ‘github.com (140.82.118.3)’ can’t be established.
RSA key fingerprint is

< had to remove this, since new users can post max two links? >

Permission denied (publickey).
fatal: Could not read from remote repository.

Please make sure you have the correct access rights
and the repository exists.


more info on my setup

E:\HUGO\docs>hugo env
Hugo Static Site Generator v0.55.3-993B8433 windows/amd64 BuildDate: 2019-04-20T
14:24:07Z
GOOS=“windows”
GOARCH=“amd64”
GOVERSION=“go1.12.2”

E:\HUGO\docs>hugo version
Hugo Static Site Generator v0.55.3-993B8433 windows/amd64 BuildDate: 2019-04-20T
14:24:07Z

E:\HUGO\docs>

You need to clone via HTTPS.

Screenshot_2019-04-27%20gohugoio%20hugoDocs