Adding hard-coded json-ld data to a .md page

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hugo v0.152.2+extended linux/amd64 BuildDate=2025-12-14T00:00:00+00:00 VendorInfo=Fedora:0.152.2-1.fc43

Hi, I have a site where many .md pages will have eg an FAQ section.

I use AI to generate a json-ld version of the FAQ. This is a hard-coded chunk of json-ld that does not need to be changed and does not need to be programmatically created.

I would like to insert this chunk of json-ld into the page. This will be in addition to json-ld that is programmatically created per page based on the page title, etc.

I studied different ways to do this. I might also have eg a How to section in the same page with a separate chunk of json-ld.

I have read that is is ok to have multiple chunks of json-ld in a given page and they can be in head or body or footer. So I have the programmatically created json-ld (based on eg sitename, page title, etc) in head and think it is ok to add chunks of json-ld into the body of the page.

So far I have tried creating a shortcode:

<script type="application/ld+json">
  {{ .Inner | safeHTML }}
</script>

And then using the shortcode as eg:


{{< jsonld >}}
{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
}
{{< /jsonld >}}

The output I get in the source of the page is:

<script type="application/ld+json">"\\n{\\n  \\"@context\\": \\"https://schema.org\\",\\n  \\"@type\\": \\"BlogPosting\\",\\n}\\n"</script>

Obviously the \n and \ should not be there.

I would also like each item that is on a new line in the shortcode be displayed on a new line in the source of the page.

I have also tried:

<script type="application/ld+json">
{{- .Inner | safeHTML -}}
</script>

But this has the same output.

I have tried to resolve this with 2 different AI’s and they lead me on a never ending recursive try and error path. I have searched for articles on the web and in this forum but all I could find are post discussing programmatic ways of creating json-ld from eg sitename, page title, etc but that is not what I need in this case.

So I am a bit stuck :slight_smile:

Any help would be much appreciated.

Maybe there is a totally different and better way to do this?

2 
<script type="application/ld+json">
  {{ .Inner | safeJS }}
</script>

https://gohugo.io/functions/safe/js/#article

1 Like
3

@jmooring Thank you so much for your very quick reply and the answer :slight_smile:

I gotta admit I had a chuckle at myself for not finding this myself.

As Maxwell Smart used to say “Missed it by that much”.

1 Like