I usually use org-ref to cite literature I keep in bib file.
Unfortunately Hugo displays this in post
And links, as well as cite:paper are not rendered correctly.
How amazing org-ref is you can find here https://github.com/jkitchin/org-ref
However, there is problem with Hugo -> Org-mode conversion, it seems not everything is parsed correctly.
I could export to Markdown and than it looks a bit better. But I would really like to use just org-mode, which seems just way better.