+1 for this and more scholars publishing in HTML! Also thanks for the pointer to the jekyll-scholar extension.
They seem use a ruby implementation (https://github.com/inukshuk/citeproc-ruby) to process and convert .bibtex files.
So, from my (very basic) understanding we would need a citation processor library (“cite-proc”) written in go (or we would nedd to wrap another library via “system calls”, i guess). If i get it right, the aim might be to convert entries of a .bibtex documents into lines we append (those used / cited) to our .markdown files before that files goes through the hugo markdown processing engine. That way, one should be able to address these entries according to a custom cite syntax from within the markdown body.
I found a haskell lib called “pandoc” which should be able to convert “bibtex” to “markdown”, it already comes with a cite-proc extension: http://hackage.haskell.org/package/pandoc-citeproc
Does somebody know which markdown processing engine hugo employs? I couldn’t find the corresponding statements in the github readme or documentation pages (yet).
I just wanted to throw some more links in here as i also think hugo and bibtex should get together somehow.