A few years ago it was simple to use the built-in instagram shortcode. Then Facebook changed the API, requiring anyone who wants to use the API to register their app or website, obtain approval, then generate an access token.
For both new and experienced Hugo users, this seems like it is more trouble than it is worth. Unlike other built-in shortcodes, this doesn’t work out-of-the-box.
For a site where content authors are trusted, I’d rather just copy/paste the embed code available when viewing an Instagram post.
It certainly doesn’t hurt to keep the shortcode in place, but… yuck.
So, I agree that we do not want to maintain the instagram shortcode in its current form.
But I find it a little surprising if Facebook/YouTube does not allow us to somehow create a template for this markup. Just tested this, and it works fine:
I will try to look around at what “others” are doing.