With .Date you can easily convert to Unix time for comparison to now (".Date.Unix" “ge” now.Unix), but it looks like you need to convert your field instead of a date parameter, so you could probably do something like {{.Params.sale_end | dateFormat "20060102"}} and use that to compare to now. You’ll have to convert now in whatever date format you choose to match (e.g. {{now.Format "20060102"}}). I think that will work.
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