Cannot pull official docker image

Hi Team,

First of all, please let me thank you for your hard work! HUGO has been my number one static site generator for years.

Now that #10760 is closed I am trying to use that official docker image. However, when I’m trying to pull it I receive a cryptic error message:

❯ docker pull ghcr.io/gohugoio/hugo
Using default tag: latest
Error response from daemon: denied

Please note I already prepared my personal access token and logged in succesfully to GitHub Package registry using

echo "$PAT" | docker login ghcr.io --username USERNAME --password-stdin

Am I doing something wrong?