@lebarde and whoever else is interested
It is possible to insert classes to markdown images in Hugo.
Here is the hack
Markdown Syntax

As you can see within the brackets that Markdown reserves for the alt attribute of an image I have included a shortcode called class.
Here are the contents of class.html
{{ with $.Page.Params.title}}{{.}}{{end}}" class="thumb b-lazy
What’s going on here? It’s very simple.
As we know the brackets output begins with alt="
by inserting the shortcode right after the left bracket this is output as:
alt="Some Title" class="thumb b-lazy"
Also note that within the shortcode I have not typed closing quotes (after b-lazy).
And that’s it! Markdown syntax images with preview in WYSIWYG editors and finally classes to control them.