# (Solved) What is this? Looks like an alternative way to insert an image

**URL:** <https://discourse.gohugo.io/t/solved-what-is-this-looks-like-an-alternative-way-to-insert-an-image/6652>\
**Category:** support\
**Created:** [May 20, 2017, 8:15am UTC](https://discourse.gohugo.io/t/solved-what-is-this-looks-like-an-alternative-way-to-insert-an-image/6652 "2017-05-20T08:15:52Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![alexandros](https://avatars.discourse-cdn.com/v4/letter/a/ecc23a/32.png) [@alexandros](https://discourse.gohugo.io/u/alexandros)\
**Post date:** [May 20, 2017, 8:15am UTC](https://discourse.gohugo.io/t/solved-what-is-this-looks-like-an-alternative-way-to-insert-an-image/6652/1 "2017-05-20T08:15:52Z")

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It’s not a secret that I’ve learned a lot of things about Hugo, through looking at other people’s repositories.

Just now, I’ve come across the following inside someone else’s content file:

> `![Photo of someone class=full](/images/1.jpg)`

Initially I thought this is some kind of a shortcode (even though the syntax seems different) but there was no corresponding shortcode under `/layouts/shortcodes/`.

Then I tested it in one of my own projects and lo and behold I get an image rendered.

> `<img src="/images/1.jpg" alt="Photo of someone" class="full">`

Is this another way to call Hugo’s in-built image shortcode? Is there documentation for this? Can it be customized? Are there any benefits compared to using the well know shortcode syntax?

EDIT  
Just found out that this is the markdown way of inserting an image. Guess I need to look at markdown syntax more.

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**Author:** ![rdwatters](https://yyz2.discourse-cdn.com/flex036/user_avatar/discourse.gohugo.io/rdwatters/32/2848_2.png) [@rdwatters](https://discourse.gohugo.io/u/rdwatters)\
**Post date:** [May 21, 2017, 6:50am UTC](https://discourse.gohugo.io/t/solved-what-is-this-looks-like-an-alternative-way-to-insert-an-image/6652/2 "2017-05-21T06:50:48Z")

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Seems like you’ve already got this figured out, but this is what I usually recommend to my colleagues:

[http://www.markdowntutorial.com](http://www.markdowntutorial.com)

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**Author:** ![FelicianoTech](https://yyz2.discourse-cdn.com/flex036/user_avatar/discourse.gohugo.io/felicianotech/32/22886_2.png) [@FelicianoTech](https://discourse.gohugo.io/u/FelicianoTech)\
**Post date:** [May 22, 2017, 2:32pm UTC](https://discourse.gohugo.io/t/solved-what-is-this-looks-like-an-alternative-way-to-insert-an-image/6652/3 "2017-05-22T14:32:12Z")

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More specifically, Hugo uses a Markdown renderer called [Blackfriday](https://github.com/russross/blackfriday). You’ll want to check that out to see what Hugo’s capable off Markdown-wise.