I agree with @bep. Initial goal was just to have documentation and capture as much as we could. Just doing that puts Hugo ahead of most projects. The next step is to craft a better on boarding experience. I think we definitely need to treat some content on a different level from others. I think we need to have an on boarding experience first and the complete docs as second.
Today Hugo is a splash style homepage and the docs. Perhaps we need more than just a homepage, but a more complete site and link to the “Docs”. Not sure all that the site would entail, but I do think it’s more than just documentation.