I’m guessing you are talking about open graph tags. You need to have meta tags on the section of your html.
It looks like this
<meta property="og:image" content="{{ .Site.BaseURL}}images/logo.png" />
If you want to ‘fetch’ the first image you can do something like this:
{{ with .Params.images }}
{{ range first 1 . }}
<meta property="og:image" content="{{ . | absURL }}" />
{{ end }}
{{ end }}
I didn’t test it, but i think it was working on a previous installment of my blog.